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Excellence and quality as a work culture

The story of Casa Rica begins in the 1920s, when Mr. Walter Lange, a merchant; and Mr. Benedikto Hiebl, a baker, arrived in Asunción - Paraguay from Germany. Mr. Walter was working in the field of international trade. Mr. Benedikto intially worked as a mason and after several jobs in the Villarrica area, he started his modest bread production and door-to-door selling service. This was the beginning of a work culture.

Hertha Lange and Juan Carlos Hiebel, their children, met and got married in Asunción in 1970. Juan Carlos's parents owned a large bakery. In November 1972, the couple opened a branch of this bakery, with a confectionery and a self-service section. However, shortly after theyr first son Oliver was born, Hertha decided to become a full-time mother for him and for the children that would come later: Birgit and Harald.

Our purpose is to improve the quality of life for our associates, suppliers, and customers to contribute to the sustainable development of our country.

A story of German dreams and flavors

Our story began with the early days of Expo Feria in Mariano Roque Alonso when the leadership of the Paraguayan Industrial Union asked Mrs. Hertha, known as Mrs. Mushi, to set up a food stall on the premises.

She did so, and even in the midst of the hardships of that time, she showcased a small stall decorated like a little house, where hot dogs and cool drinks were offered. The cleanliness, superior quality of the bread, and friendly service made everyone flock to the "casita rica" (little house with delicious food), which could barely keep up with such demand.

In April 1989, Mrs. Hertha once again felt the need to embark on a new venture, and she opened the doors of Casa Rica: a family bakery and food stand designed to satisfy all tastes in an environment that paid great attention to detail, located at Aviadores del Chaco and San Martin.

It was a small personal project inspired by the lessons she had learned from her travels and her unique taste, seeking to delight the palates of Paraguayans with her famous German dishes, cooked with great love.

Vision

Lead by the example through our constant innovation and commitment to creating value for customers, associates and suppliers.

Mission

Provide a world-classs shopping experience characterized by quality, service, and responsibility.

Participations and alliances

Unity creates strength and if we walk together, we can go further. We demonstrate our commitment to society through key alliances to generate a positive impact.

Asociación de Empresarios Cristianos (ADEC)

Association of Christian Entrepreneurs (ADEC)

We are members of the Association.

Paraguayan-German Chamber of Commerce

We are members of the Chamber.

Cámara Paraguaya de Supermercados (CAPASU)

Paraguayan Chamber of Supermarkets

We are members of the Chamber.

Red de Empresas Sin Pobrezas (Fundación Paraguaya)

Network of Enterprises without Poverty

We participate in the Network.

Red SUMMA, Red Paraguaya de Empresas Amigas de la Inclusión

SUMMA Network, Paraguayan Network of Inclusion-Friendly Companies

We participate in the Network.

Mboja'o

We are a founding member and we are allied with the Company.

IPS Blood Bank

We are allied with the Program.

Facultad de Agronomía - Universidad Nacional de Asunción

Faculty of Agronomy - National University of Asuncion

We are allied with the Faculty.

Facultad Politécnica - Universidad Nacional de Asunción

Polytechnic Faculty - National University of Asuncion

We are allied with the Faculty.

Paraguayan Foundation

We are allied with the Foundation.

Saraki Foundation

We are allied with the Foundation

Moises Bertoni Foundation

We are allied with the Foundation.

CIRD Foundation

We are allied with the Foundation.